Matthew 3:15
But Jesus replied, ‘Leave it like this for the time being; it is fitting that we should, in this way, do all that righteousness demands.’ At this John gave in to him.
Reference also Mark 1:10, John 1:29-33

t was no coincidence that John the Baptist chose this location for the center of his activities. This is a place overflowing with water and surrounded by breathtaking natural scenery, providing seclusion and solitude. It was here that John found pure water. The site of Jesus’ baptism in the Jordan River near Jericho is one of Christianity's most sacred places. Monasteries and churches have been built on the river banks.

he waters of the Jordan River have remedial qualities, and the sick and lame come for immersion to be cleansed and healed. In modern times, baptism of pilgrims is performed at the conclusion of the pilgrimage to the holy sites during Epiphany.
The Jordan River is fed by four streams that flow along the slopes of Mt. Hermon, each a result of the melting snowfalls from the peaks above. From the  Jordan River's sources in the North to the river's end at the Dead Sea it is 65 miles long, but from overhead it appears serpentine, winding and curving, thus stretching the short distance to more than 160 miles.

Mark 1:2-8
It is written in the book of the prophet Isaiah: 'Look, I am going to send my messenger before you; he will prepare your way. A voice cries in the wilderness: Prepare a way for the Lord, make his paths straight,' and so it was that John the Baptist appeared in the wilderness, proclaiming a baptism of repentance for the forgiveness of sins. All Judaea and all the people of Jerusalem made their way to him, and as they were baptized by him in the River Jordan they confessed their sins. John wore a garment of camel-skin, and he lived on locusts and wild honey. In the course of his preaching he said, ‘Someone is following me, someone who is more powerful than I am, and I am not fit to kneel down and undo the strap of his sandals. I have baptized you with water, but he will baptize you with the Holy Spirit.’
Reference also Matthew 3:1-12, Luke 3:23-17, John 1:19-28.

Mark 1:9-11
It was at this time that Jesus came from Nazareth in Galilee and was baptized in the Jordan by John. No sooner had he come up out of the water than he saw the heavens torn apart and the Spirit, like a dove, descending on him. And a voice came from heaven, ‘You are my Son, the Beloved; my favor rests on you.’ Reference also Matthew 3:13-17, Luke 3:21-22, John 1:29-34.

On the baptismal shores where Epiphany is celebrated, a shrine commemorates the baptism of Jesus. This is where Jesus was first revealed as the Messiah, and through the ages, pilgrims have flocked to this baptism site on the Jordan River.

St. Gerasimos
he St. Gerasimos Orthodox Monastery near Jericho, a few kilometers from the site of Jesus’ baptism in the Jordan River.